TECH TO PRODUCT · PRODUCT TO MARKET & FUNDING · KOREA TO GLOBAL
AI-AUGMENTED FULL-STACK MARKETING PARTNER FOR TECH*
I turn technology into products, products into market traction and funding, and Korean success into global growth.
Product Strategy Brand & Narrative IR & Funding Global GTM
- IPO Demo day grand prize, IPO underwriting mandate
- ITU AI for Good 2025 Global Award
- CES Innovation Award, Best Buy North America
- 29 countries, AR virtual fitting exports
- 3x OTC share price during NOON VR global branding and IR leadership
SELECTED WORK, IN MOTION
LATEST INSIGHTS Field notes, published weekly
I Searched for My Company and Found 2 Results: The CPR System Behind 76 Media Exposures
When I joined, search showed 2 or 3 results for the company. Eighteen months later: 51 press articles and 76 media exposures. Built as a system, not bought as ads.
The AI Deep-Tech GTM Checklist: 7 Questions of Commercialization IMC
Seven questions and field-tested criteria for auditing AI deep-tech GTM, from a technology-only prototype to global market results.
Why IR Branding Changes Valuation
From a demo day grand prize to an IPO underwriting agreement: how IR storytelling builds capital market trust, explained through a real case.
WHERE ARE YOU STUCK Which transition are you stuck in right now
We have the technology but not a product
The technology and prototype are proven, but the customer problem, product definition, value proposition, and business model are not yet connected.
- Product definition
- Value proposition
- Business model
- Productization roadmap
We have a product but investors and the market are not moving
The product exists, but IR, positioning, sales messaging, and channel strategy run separately, so investors and buyers cannot read the value.
- Investor narrative
- IR
- Positioning
- GTM
We want to take Korean traction global
The domestic base is in place, but local positioning, the English narrative, and the way to approach partners and buyers are not designed yet.
- Global positioning
- English narrative
- Partner and buyer GTM
- Launch system
One capability applies to all three. Only the entry point changes.
About Haewon
I turn hard-to-explain technology into stories investors and customers act on.
Tech to product, product to market and funding, Korea to global.
I solve the three transitions where technology companies get stuck: productization and market entry, fundraising, and global expansion, in one consistent design. I am Haewon Kam.
With 20 years across marketing and IR, multiplied by AI, I design product definition and market language through brand narrative, IR, and global GTM as one structure. The purpose of that design is to make investors, buyers, and global partners reach out first. This augmented methodology is published as the book Augmented Expert.
SIGNATURE OFFERS Start with the 5-day diagnostic, scale only as far as you need
HOW IT GETS DONE Full-stack IMC on four pillars, completing the offers
Brand & IR
IR branding, from a technology's first impression to capital market trust
02Content & PR
Global awareness built with video, exhibitions, and storytelling
03Performance
Performance design that captures seasonal momentum on small budgets
04Platform & Global
From SaaS planning to commercialization and global market entry
From a technology-only stage to a brand investors and customers reach out to first, completed in one consistent voice.
INTEGRATED EXPERTISE Where art, content, platform, and technology meet
Technology rarely stalls on the technology itself; it stalls on the delivery. I design that delivery as a story investors and customers understand and act on.
Your next round, your global launch: not an event, but a system
Product strategy, narrative, IR, and global GTM: the full span usually split across several people, completed in one consistent design by one AI-augmented operator. I publish weekly field notes from that work.