WORK · 03
INFINITH: A SaaS Completed in 3 Weeks, Planning to Frontend
- Client
- INFINITH (AIO2O)
- Role
- Branding, service planning, UI·UX design, frontend delivery leadership
- Period
- 2025 ~ 2026
- Website
- infinith-prototype.vercel.app ↗
- from planning to frontend
- 3 wks
- branding · planning · UI·UX · delivery
- Solo
- premium medical strategic marketing
- SaaS
Challenge
A strategic marketing SaaS for the premium medical clinic market had to become a market-testable product quickly, without a dedicated engineering allocation.
Approach
I performed the branding, service planning, and UI·UX design myself, and completed frontend delivery in three weeks through Claude Code orchestration. I defined a dark premium design system and built the personas and workflows of the medical marketing domain into the service architecture. Brand assets and social content are produced through an automated pipeline connecting Claude Design and Figma.
Result
A SaaS product completed in one person’s consistent voice, from planning to frontend. A working proof of the augmented workflow, where strategy and execution, planning and output, start and finish within one person.
Frequently asked questions
How does a marketer deliver the frontend?
By orchestrating Claude Code. I designed the service architecture, UI·UX, and design system myself, and completed implementation in collaboration with AI. Domain expertise and design capability determined the quality of the result.
How was brand asset production automated?
Claude Design connected with Figma forms an automated pipeline for brand assets and social media content.