WORK · 04

AIO2O: Branding to ITU Global Award to IPO Underwriting

Client
AIO2O
Role
Director of Strategic Marketing (branding, IR, PR, B2B business development)
Period
2024.12 ~ present
AI for Good 2025 Global Award
ITU
government R&D in one year
$1M+
Underwriting agreement with a securities firm
IPO
2025 · 2026 international MOUs
MWC

Challenge

AIO2O, a vertical AI company, was growing fast on technology and product, but needed a brand narrative and IR system that would work with investors and on the global stage.

Approach

Within three months of joining, I completed the branding and website launch, personally producing the CI design, homepage content, and wireframes. I designed the entire IR process, from market definition and competitive analysis to IR storytelling strategy, GTM, and revenue simulation, and delivered the pitches.

I led branding, service planning, and UI·UX for ADO2, the agentic AI marketing platform, where semantic-tagging-based storytelling and video generation automation design led to a patent filing. I directed press releases, promo videos, and social media; the Naver Clip channel passed 20K views in its first month, fully organic. B2B and B2G proposals, including a joint business proposal to KT, and company and solution introduction videos were completed directly through AI orchestration.

I also ran the full corporate and marketing PR cycle myself, writing every press release and leading media communications. When I joined, the company showed only two or three search results on Naver and Google; as of June 2026 that footprint stands at 51 confirmed press articles and 76 total media exposures, with about 90 percent created in the 18 months since I joined, as the KT partnership, MWC, the ITU award, and product launches drew serial coverage in business and AI media.

Result

The ITU AI for Good 2025 Global Award, $1M+ in government R&D funding within a year, a demo day grand prize leading to an IPO underwriting agreement with a securities firm, and international MOUs at MWC 2025 and 2026. A case of completing one narrative from a brand’s first impression to capital market trust.

Frequently asked questions

How far did the marketing director's role go in IR?

All of it: market definition, market research, competitive analysis, IR storytelling strategy, USP, business model, GTM strategy, sales plan, revenue simulation, ROI highlights, and the pitch itself. The results were a demo day grand prize and an IPO underwriting agreement.

How was the global award won?

The submission strategy, story, materials, and communications for the ITU AI for Good 2025 Global Award were executed 100% personally.

Subscribe to the newsletter