INSIGHTS
Insights
Field notes on full-stack marketing in the AI era, technology commercialization GTM, IR branding, and global expansion.
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What I Learned Planning and Building an AEO/GEO Product: Why I Scrapped the Original Plan
I audited demand, terms of service, and measurement while productizing AEO/GEO. A field record of redefining it as owned discovery infrastructure.
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AI Is Not Replacing Expertise. It Is Replacing Isolated Expertise.
AI displaces isolated expertise, not expertise itself. On Netflix's shift toward systems thinkers and why judgment is the scarce skill now.
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I Searched for My Company and Found 2 Results: The CPR System Behind 76 Media Exposures
When I joined, search showed 2 or 3 results for the company. Eighteen months later: 51 press articles and 76 media exposures. Built as a system, not bought as ads.
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The AI Deep-Tech GTM Checklist: 7 Questions of Commercialization IMC
Seven questions and field-tested criteria for auditing AI deep-tech GTM, from a technology-only prototype to global market results.
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Why IR Branding Changes Valuation
From a demo day grand prize to an IPO underwriting agreement: how IR storytelling builds capital market trust, explained through a real case.
NEWSLETTER
One field note a week, in your inbox
What I learn turning technology into market results, once a week. Product strategy, brand narrative, IR, and global GTM.