I Searched for My Company and Found 2 Results: The CPR System Behind 76 Media Exposures

In December 2024, one of the first things I did after joining my current company was search for its name. Naver and Google combined returned two or three results. An investor searching, a prospective customer searching, a job candidate searching: they all saw the same screen. The technology and the product existed. The company, as far as the world could tell, did not.

Eighteen months later, in June 2026, the same search looked like this.

The numbers first

This is data I measured myself: a full crawl of Google and Naver across all three renderings of the company name, with false positives removed.

51 confirmed press articles, and 76 total media exposures including owned content and directories
By year: 3 exposures in 2020, a combined 1 from 2021 to 2023, 5 in 2024, 33 in 2025, and 34 in the first half of 2026 alone
About 90 percent of the entire footprint was created in the 18 months since I joined
Business and AI trade media serially covered the KT partnership, MWC participation, the ITU AI for Good Global Award, and product launches

None of this exposure was bought as advertising. It was made as news.

Corporate PR is a system, not an event

This curve was not produced by one press release that happened to land. Look at the yearly numbers again: the trend changed when the operator changed. What I did was repeat four moves.

1. Build news pegs. Articles do not come from company introductions. They come from events: a partnership signed, an award won, a trade show entered, a product launched. I designed the marketing calendar around one question: does this become an article? Activities that could not be covered were bundled into activities that could.

2. Write every press release myself. No agency. When a technology company’s press release fails, it is usually a translation failure. Turning an engineer’s language into a journalist’s language, and a feature into market meaning, has to be done by someone who knows the company’s strategy. This is not a new principle for me. Back at FXGear, through the CES award, the Best Buy listing, and exports to 29 countries, every press release was written by me.

3. Separate wire distribution from media communication. The original release goes on the wire so it stays in search engines. Key outlets get individual communication with an angle fitted to each: the same event pitched to business media as business meaning, and to AI trade media as technology meaning.

4. Measure. Every quarter I measured actual search exposure to see which peg reached which outlet. The numbers in this article are that measurement. PR without measurement is PR by feel, and feel does not compound.

What AI changed, and what it did not

Today I use AI for research and drafting: analyzing each outlet’s coverage history, crawling name variants, structuring first drafts. Work that used to take a day now takes an hour.

What has not changed is judgment. What counts as news, which angle fits which outlet, whether a sentence matches the company’s positioning. That judgment came from twenty years in the field; AI raises the speed at which it executes.

Something to try today

Search for your company’s name on Google and Naver. That result page is the first impression investors and customers get. If you do not like what you see, what you need is not a bigger ad budget. It is the design of events that become news, press releases written by the person who owns the strategy, and a system that repeats both.