TriplePick: One-Week Launch, 363K Views in Two Weeks

Challenge

Catching the short opportunity window of a sports event season meant completing brand, product, content, and campaign in weeks, not on a normal team-sized schedule.

Approach

I performed the branding, service planning, and UI·UX design for TriplePick, an AI match prediction and sports marketing automation app, and launched it within one week including the frontend, delivered through Claude Code orchestration. Content ran through an automated pipeline of planning, generation, and distribution, amplified by performance marketing.

Result

363K views in two weeks on roughly $700 of total ad spend. The case proves that a content engine combined with performance operations can capture seasonal momentum on a small budget, and it appears as a flagship case in the book Augmented Expert.