Pensoul: Brand Strategy for a Drawing App and Art Platform

Challenge

Pensoul, a vector drawing app preloaded on Samsung Galaxy Note and Tab devices, had the features but needed an identity and a community to grow into a platform brand where creators gather.

Approach

I led brand planning, brand strategy, value proposition, look and feel, and design direction, and set up the social channels. I distributed global press releases, recruited art influencers, and, as a fine art graduate, personally produced and edited drawing content that defined the platform’s tone.

Result

The community grew to 40K social followers in one year, and the self-produced drawing content reached 42K views. This project became the prototype for platform branding that connects art and technology.