WORK
Brand, content, performance, platform. Records of technological potential converted into market results.
Turned an AR virtual fitting prototype into a sellable product in three months, then drove investment and China entry through an LA launch and influencer partnerships, scaling to 29-country exports.
Built the brand for Korea's first VR platform in two months, turning guerrilla marketing and celebrity partnerships into a CES Innovation Award and a Best Buy listing. OTC share price tripled during that period.
A strategic marketing SaaS for premium medical clinics, completed solo in three weeks from planning and branding to UI·UX and frontend delivery. One person, team-scale output, through Claude Code orchestration.
Relaunched the CI and website in three months, drove a demo day grand prize and an IPO underwriting agreement with a securities firm through IR storytelling, and personally won the ITU AI for Good 2025 Global Award.
Secured placement in the Grammy backstage talent and VIP lounges with zero budget, using only marketing materials and proposals, then converted it into global press coverage on Yahoo and Hollywood Times.
Led brand planning and social channel setup for a vector drawing app preloaded on Samsung Galaxy devices, and personally produced drawing content that grew the community to 40K followers in one year.
Planned, proposed, and pitched immersive media art exhibitions including Frida Kahlo, Incheon K-MOMENTUM, and Korean Heritage: Yeobaek solo, leading to the Gwanghwamun Sonata win and three consecutive KOCCA grants.
I led branding, service planning, and UI·UX for ADO2, an agentic AI platform that automates marketing for local businesses. Semantic-tagging storytelling and automated video generation design led to a patent filing.
An AI match prediction app, completed from planning to launch in one week, then grown to 363K views in two weeks on about $700 of ad spend through automated content and performance marketing.
