global GTM strategy · growth marketing design · AI content pipeline
Global GTM Strategy & Growth Design
From branding to creative direction to growth: the full span of a global launch in one design.
For Who
Startups, platforms, and deep-tech companies preparing a North American or global launch and scale-up.
The Problem
Treat a global launch as a one-off event and the budget burns while no asset remains. When positioning, creative, and performance move separately, nothing compounds on any channel.
A launch is not an event; it is a system. I measure the market and competition to set the positioning, build a creative playbook and an AI content pipeline that keeps assets flowing, confirm the winning formula through experiments and measurement, and only then scale. Every phase carries kill criteria: below the bar, I fix the creative and onboarding before raising the budget.
Exports to 29 countries, a CES Innovation Award, Best Buy North America placement, a Grammy backstage PPL, and a content engine that turned a 700-dollar ad budget into 363K views in two weeks. This is how Korean technology has become global market results. Not translation: rebuilding the story in the local market’s language.
The positioning guides, playbooks, asset banks, and account and measurement structures built along the way remain the company’s assets after the project ends.
Deliverables
- GTM strategy: market and competitor research, positioning, messaging pillars
- Brand and creative playbook with a hook library
- AI content pipeline, built and operated
- Performance design: channel mix, experiment backlog, measurement stack
- Phased roadmap with kill criteria and weekly growth reports
Process
- 01
Diagnosis
I measure the market, the competition, and your current assets to find the open position and the stalling point.
- 02
Strategy and positioning
Redefining the category and setting the positioning and messaging pillars the local market responds to.
- 03
Creative system
A playbook, a hook library, and an AI content pipeline that keeps creative flowing.
- 04
Launch and validate
Small spend first: winning creative formulas and channel benchmarks confirmed by measurement, not assumption.
- 05
Scale
Budget grows only on validated cohorts. Below the bar, I fix the creative and onboarding before the spend.
Pricing
Two-phase retainer (build, then operate) or project-based
Strategy Sprint
GTM strategy, positioning, and creative playbook (project-based)
Build & Launch
Everything in Sprint + AI content pipeline build and launch validation
Full Growth
Full-span retainer from strategy through performance operation and scale
Quotes depend on scope and composition. Please get in touch for pricing.
Related Cases
Frequently asked questions
Why does one person run the full span?
This scope is usually split between a marketing lead and a performance marketer. I have done both jobs, and the AI content pipeline I design myself compresses production enough to complete it as one design.
Does AI content mean lower quality?
Automation is the condition of production; quality is decided by strategy and Creative Finish. I add the decisive 5% of domain expertise to the 95% AI produces.
How many deliverables do we get?
The count is not fixed. What this work buys is not a number of assets but a winning creative formula and a validated user group.
If a global launch is ahead of you, we start with a diagnosis of where you are stuck today.